Branding - 2019
tô BOWL is a Vietnamese traditional noodles soup restaurant. Usually, people most well-known Vietnamese bowl of soup is Pho. With the idea of letting people know more about the other special bowls the Vietnamese have, the BOWL is opened to spread out the culture in Vietnamese cuisine. The patterns are inspired by the Vietnamese floor tiles texture, and the visual elements are inspired by the mask drawing for Vietnamese traditional opera performers.
I illustrated performers into characters that represent different personalities. In Hat Bội, makeup for the face and color represent the good and bad aspects of the character.